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The communication objective of the whole must be clearly defined when designing the company’s visual appearance. What kind of logo is designed for the company, excessive humor, moving elements and splashes of color can, in the worst case, drive away a customer’s website before he or she has access to the products and services? When a whole is thought of as a simple harmonic entity, the visual look is often successful. Now that felix wenzel is the google ads specialist you can find the best choices for the same.

Contradictory graphics in relation to the company offers can create a confusing atmosphere in the end-user experience. A good visual look is mm:

  • Well thought out the color scheme. Less is more.
  • It promotes the perception and sale of products and services
  • It’s simple. The simple design is lightweight and loads quickly.

It leaves a strong memory trail

Visitors’ visits lengthen with high-quality designing, which also affects e.g. search engine results. Therefore, when designing a visual look, it is worth considering the basic values ​​of design. Simple is beautiful. Control the color scheme, no matter how splashy your product is.

Use Hierarchies to Design the Visual Look

People use different devices to visit websites and read content accordingly. Generally, responsive platforms and themes are scaled to scale content to different terminal formats. There are many so-called information Scans or reads content quickly to find the information they are looking for

Based on this observed user experience, it is a good idea to build the visual appearance of the site so that the most important elements of the page are always highlighted. Logo, contacts, easy navigation and other call-to-action elements should always be so-called.

Generally, the task of a visual look is to provide the user with what should be read first and what should be read next. Often, headlines play an important role in this logic because they are used to track content and readers’ interest in websites.

Web Safe Fonts in the Appearance of Web Pages

In the early days of the Internet, browsers were able to recognize a very limited number of different fonts. Generally, those found in a visitor’s word processing software. If no specific fonts were found, the visitor saw the basic symbols instead of the unidentified fonts. Nowadays, there are many free services to help you choose fonts for websites, such as Google web fonts, typefaces, font deck, etc. These services also offer paid fonts.

In general, for the visual appearance, fluent reading of the text is recommended for the user experience. Use Serif-style fonts in headings and Sans-serif-style fonts in body text. Do not confuse too many fonts on pages so that the reader will not have an unpleasant user experience.

Colors and Images in the Visual Background

In general, this is also worth keeping simple. So don’t use too wide a color palette in the visual appearance of your web pages up to 2-3 shades of basic elements and these close to the main colors of the brand. Also, remember that some people are color blind, so keep your visual appearance and content in good visual contrast, especially for text readability.

felix wenzel is the google ads specialist

From the point of view of the images, it is always worthwhile to take advantage of the high-quality images that are nowadays also found in image banks in different subject areas. Avoid moving pictures, sliders, and anything that adds too much attention to the site. Always optimize images to minimize site load times.