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Trending trends in social media are losing messages. What Snapchat is ahead of is Instagram. According to reports, Instagram Stories has also attracted users over the age of 25 to visit the channel more often and stay there longer. Communication is more authentic, real-time and less smooth. Quickly disappearing content forces users to react more wisely. An interesting offer can go a page in the mouth or the fear of being left »on the user’s channel. Digital afternoon even predicted at Halmeen& Saarinen’s mouth that within three years of its steady growth, Instagram will become the largest social media channel. This is perfect that you can have now from the google ads agency .

As Facebook’s algorithms change, Facebook communication is increasingly focused on closed groups. The attractiveness of groups is increased by the fact that some groups even have to queue. One of the content strategies for companies is to start focusing on their communities and committed customers. Small players will continue to benefit from the localization and the use of their own, genuine material.

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Remarketing

In remarketing continues to work, especially in online store marketing. In its simplest form, marketing works by first installing the tracking code on a web page, starting to show ads to those who have visited the web page and exclude those who have already completed a purchase. More sophisticated remarketing is achieved by targeting advertising based on the stage at which the customer is reaching the purchase path.

Twitter and LinkedIn

Twitter and LinkedIn contain features that can reach specific target groups. Twitter is very active in engaging phenomena, whether it’s sports or entertainment. Even though Twitter’s user numbers have fallen compared to its larger competitors, Top Dog Social Media says a loyal Twitter user is 3 times more likely to follow a brand than their Facebook user, marketers can still benefit from Twitter hashtags that have little meaning on Facebook.

The strength of LinkedIn is its difference. It is best suited to the B2B sector, such as accountancy firms or recruitment companies. Marketing on LinkedIn is highly targeted because, on LinkedIn, people share their exact education and work history. The channel contains all the major companies, their decision-makers and staff. Targets can also utilize company email lists or information about CRM systems.

Instant messaging

Digital marketing cannot override instant messaging services. Initially, personal communication services also attract marketers as people spend more and more time on them. In marketing, instant messaging can be expanded from traditional customer service to wider content sharing. Once again, it is essential to combine marketing objectives with the service of your target audience. Instant messaging does not stop running. There are many other options besides WhatsApp and Messenger. WhatsApp-like Telegram »is among the ascendants. It supports almost all file formats instead of the more limited WhatsApp and also has a better security reputation. The business channel that is created for Telegram can be public or private, delivering messages to a limited and loyal audience.

One reason Telegram’s popularity is that it doesn’t allow ads. It is a good option for reaching those audiences who are well aware of the trends in the online world and who find the old advertising methods disturbing. It will be interesting to see if Telegram is gaining popularity, now that WhatsApp is moving to advertise.